Glossary

GEO (Generative Engine Optimization)

Generative Engine Optimization (GEO) is the practice of making a website's content accessible and understandable to generative AI tools, such as ChatGPT, Perplexity, and Gemini, so that those tools can accurately read, summarize, and cite the site's content in their generated answers. This includes ensuring AI crawlers aren't accidentally blocked, publishing structured data, and writing clear, citeable, fact-based content.